AN ANTHOLOGY OF CONTEMPORARY BUSINESS TRENDS

About the Book

The World of Work is rebooting. Businesses are re-imagining and re-engineering themselves. Challenging established norms and rebuilding livelihoods are essential imperatives. This provides scope for radically different trends and paradigms in the field of business management. The impact of the COVID-19 is being felt by all businesses across the globe. Leaders are navigating a broad range of interrelated issues that span from keeping their employees and customers safe, shoring-up cash and liquidity, reorienting operations and navigating complicated government support programmes. The pandemic is heavily affecting labour markets, economies and enterprises, including global supply chains, leading to widespread business disruptions. This anthology aims to reflect, deliberate, and suggest necessary and desired measures in the currently evolving and extremely challenging business scenario. It brings together the work of leading academicians, researchers and industry professionals on aspects of contemporary business trends in human resource, financial and technology management. It also includes issues of sustainability, entrepreneurship and unique challenges brought up by the pandemic. This collection highlights different problems being faced by global and Indian businesses and suggests measures to reshape the future

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