With such a large user base, Facebook and Instagram has the potential to connect you with your target readers. However, there’s no one-size-fits-all approach to this. You need to be able to build and optimise a campaign that would speak to the diverse group of people you are marketing your book to. This is where Partridge’s Social Media Advertising Basic package comes in.

Here’s how this service works:

• Partridge designs a carousel ad for your book.
• Partridge creates a custom audience that specifically targets potential readers who might be interested in your book.
• Your carousel ad will be shown at least a million times on Facebook and Instagram’s news feeds. Note: Instagram ads appear on mobile only.
• Partridge monitors and manages your ad campaign.

Note: Facebook retains the right to decline to show ads based on their own policies and practices.

WHAT YOU NEED TO KNOW
Facebook is the most popular social media platform. 2.1 billion active Facebook users worldwide visiting the site on a daily basis. In the U.S., 68 percent of adults use Facebook. Instagram has the second highest user engagement, next only to Facebook.*

To learn more or to order this service, contact your marketing consultant on 800 101 2657 (Singapore) or +65 6494 8865 (outside Singapore, international calling rates apply). You may also send an e-mail to publishing.singapore@partridgepublishing.com.

*As of 2019

Source: 10 Facebook Stats Every Marketer Should Know in 2019