Get the News Out About Your Book

We know that your book is worth the publicity—but how exactly can you convince the media to feature it in the news? Well, you’ll need a combination of two things to potentially get their attention: a well-written press release and the right network of media outlets to send it out to. Get some tips on launching your own press release campaign or see how we can help in this infographic. You may also read the transcript below.

Infographic Content

Your Book: Newsworthy

Journalists and the media turn to a number of sources when acquiring and researching news: subject matter experts, periodicals, and other news stories. In this digital age though, they also rely heavily on the internet—and as a published author, you should use this to your advantage.

Convince members of the press that your book is newsworthy by ensuring your work is visible in online searches. One of the best ways to go about this? Create a well-optimised press release and distribute it to the right people.

What is a press release?

This is an official statement or broadcast about something that’s newsworthy. In your case, this can be an article announcing your book’s publication, a feature on your journey as an author, or even just news detailing where potential readers can get a copy of your work.

Want to distribute a press release for your book online?

There are two ways you can go about this, each with its advantages and disadvantages:


With the right skills and enough connections, you can choose to create and distribute a press release yourself.

Pro: You have the opportunity to write your press release on your own terms.

Con: Your campaign can be ineffective if you don’t have the right connections.

If you’re considering this route, here are a few tips you might find useful:

  • Start with a Good Headline

    Catch their attention with an interesting title. Make them curious about your story by writing copy that would make them want to read the article.

  • Be Direct to the Point

    Not everyone has the luxury of time so get your message across quickly. All the supporting details and other information can follow in the next paragraphs.

  • Optimise Your Copy

    For this, you’ll need to familiarise yourself with some SEO and best practices, such as choosing the right keywords and call-to-action.

  • Proofread and Proofread Again

    Read what you have written. On top of hunting for typos, make sure your ideas are properly and concisely delivered. Once you’ve done that, go through your work again or have a friend or family member look at it.


If you’re unsure about doing the campaign on your own or if you need help, you can get guidance and support from professionals. That’s where we come in.

Pro: You won’t have to go through the hassle of creating a press release and looking for connections in the media.

Con: This requires an initial investment.

It helps to have a lending hand in your book promotions. Sign up for our Press Release Web Optimised Edition service, and we’ll work with you to promote your book. This service includes:

  • A press release for your book, optimised for search engines for higher chances of being discovered online
  • Distribution to as many as 30,000 organisations and more than 250,000 news subscribers through our PRWeb partnership.*
  • Press release tracking for one month
  • Activity feedback to track the performance of your campaign

Interested in this service? Contact us today for your consultation.

*PRWeb is the front runner in online news distribution and publicity. While we cannot guarantee which websites will display your press release, our distributed press releases commonly appear on websites such as Google News, Yahoo News, and other websites where organisations search daily for relevant news and topics for story ideas.


E Releases, ‘7 Important Benefits of Press Release Distribution’

NPR Training, ‘3 Simple Ways to Find Story Ideas’

Huffington Post, ‘8 Tips for Writing a Great Press Release’

Cision, ‘Five Easy SEO Tricks to Improve Your Next Press Release’