Marketing Moves and Management Madness

About the Book

People make mistakes in business and management. Big ones! You don't have to be one of them. This treasure of life experiences combined with practical case studies will guide you through the entire marketing and sales process. It also takes an in depth look at what are the characteristics of a bad manager on the one hand and a born leader on the other. Towards the end the wonderful and powerful SWOT analysis is explained which will change your life and open your mind to new opportunities. Surround yourself with positive hardworking people and never stop learning.

About the Author

Stoney spent a life time working as a Marketing and Sales Manager in International companies.During his working career he learnt valuable lessons which are now presented to you. As a senior Marketing Mangement lecturer with a post graduate in bussiness economics he is now teaching students in the Middle East.